Eastern Shore Maryland Event Planner & Educator
We’re a big fan of perks and one of many great perks would be finding a way to get free instagram followers so you could build up your following! And one of the perks of being a Kari Rider Events Collective member is gaining insight on relevant topics in the world of marketing and social media via our Collective Series. We kicked off this ongoing series in March with a workshop on Mastering Instagram: Five Ways to Build Your Following, and couldn’t be more thrilled with the results! We had a fabulous turnout of engaged participants—all with a vested interest in growing their Eastern Shore business!
Being in the wedding industry—which is inherently visual—Instagram is our primary focus when it comes to social media marketing. Over the past year, we were able to quadruple our following by implementing a few strategies we learned through research and execution. Now, there are some coming changes to the way Instagram sorts posts—they’ll no longer be listed chronologically but based on engagement and relationships like on Facebook. If you’re worried that this might become a problem for your business, you could consider looking at different ways to combat this. For example, you could contact a pr company to see if they could help you. If you’re asking yourself ‘what is a pr agency?‘ they deal with a variety of digital marketing strategies which include social media marketing. They may be able to help you bring in more business by creating content that your target market will enjoy, and also increase your brand awareness. However, if you’re happy managing your social media yourself, here’s some of our best tips: three ways to build your Instagram following!
Develop a Strategy
Ours is simple: to attract our ideal clients. To do that, we post a mixture of professional photos that showcase our work and styled photos that showcase our brand. The clients we’re booking from Instagram are proving to be most in line with our style. Ask yourself, what is my goal on Instagram and who is my ideal client to help you shape your strategy.
About when you post, the lighting and style of your photos, and the frequency of your posts. It took a lot of trial and error for us to develop our strategy, but we eventually figured out that it works best for us to post at least once daily in the morning and to style all our iPhone photos at the Kari Rider Events studio to keep the lighting consistent.
It’s not enough to just post pretty pictures. If you aren’t an engaged Instagram user, you’ll never attract followers who consistently like and comment on your photos—and that’s going to become even more crucial with the coming changes. Being more engaged will also expose you to more inspiration, so it’s a win-win for creativity! So share the love with comments—more so than likes—and be sure to let your voice shine through in your post captions. You can even share other instagrammers photos, you may want to find out how to download instagram photos in order to repost them yourself. This strategy is great because you’ll be promoting other people’s accounts whilst gaining followers on your own page, and if you’ve been inspired you may even use the photos for future purposes in your own projects .
Photography: Karena Dixon
Venue: Kari Rider Events Studio
Rentals: Eastern Shore Tents & Events
Catering: Gourmet by the Bay
Flowers: Seaberry Farm
Wine & Signature Drink: Hair O’ The Dog
Drink Sign & Place Cards: Cara Smith Designs
Eastern Shore Maryland Wedding Planner & Designer
The Eastern Shore may be known for its picturesque shorelines, but there’s a whole lot of beauty inland as well! Look no further than this rustic peach orchard shoot—featured recently on Wedding Chicks—to see for yourself! Cocooned beneath the leafy branches of Blades Orchard’s charming peach trees, we created a scene influenced by the range of hues in the peach spectrum—from classic peach to deep crimson, and everything in between. Subtle nods to the fruit of the land—like peach embellished paper goods, a peach tart at each place setting and a peach mint julep signature drink—were balanced by rich tones in the basketweave chargers and stunning floral arrangements rife with the fullest peony blooms we’ve ever seen! Enjoy!
Photography: Laura’s Focus Photography
Design & Styling:Kari Rider Events
Venue: Blades Orchard
Florist: Intrigue Design & Décor
Rentals: DC Rental
Farm Table: Vintage Affairs
Vintage Sofa & Cake Table: XOXO Vintage
Models: Olivia Reed & Patrick Bryant
Bridal Gowns: Amsale and Christos via Garnish Boutique
Groom’s Attire: Capital Custom Clothiers
Hair and Makeup: Alison Harper & Company
Invitation and Stationery: Cara Smith Designs
Cake & Tarts: Bay Country Bakery
Jewelry: Kyle Edward Fine Jewelry
Eastern Shore Maryland Wedding Planner & Designer
We can’t decide which is more fun—styling an engagement session or an anniversary session. So we’ll just keep doing both! And Stan and Erika’s Moroccan meets Eastern Shore anniversary session at the Chesapeake Bay Beach Club was a dream! Wooden pallets, nautical rugs, oversized pillows, jaw-dropping peonies—need we say more? Still swooning over all the loveliness Krista Jones captured for this super sweet couple! Cheers to many more!
Kari Rider Events is a boutique event planning and design company crafting elegant, individually styled celebrations on the Eastern Shore of Maryland and beyond. Our blog features real weddings designed by our team, shoots we've styled for magazines and other blogs, and lots of wedding tips and inspiration. Thanks for stopping by and we look forward to hearing from you!