Category Archives: Events

Three Ways to Build Your Instagram Following

Eastern Shore Maryland Event Planner & Educator

Events, Studio

We’re a big fan of perks and one of many great perks would be finding a way to get free instagram followers so you could build up your following! And one of the perks of being a Kari Rider Events Collective member is gaining insight on relevant topics in the world of marketing and social media via our Collective Series. We kicked off this ongoing series in March with a workshop on Mastering Instagram: Five Ways to Build Your Following, and couldn’t be more thrilled with the results! We had a fabulous turnout of engaged participants—all with a vested interest in growing their Eastern Shore business!

Being in the wedding industry—which is inherently visual—Instagram is our primary focus when it comes to social media marketing. Over the past year, we were able to quadruple our following by implementing a few strategies we learned through research and execution. Now, there are some coming changes to the way Instagram sorts posts—they’ll no longer be listed chronologically but based on engagement and relationships like on Facebook. If you’re worried that this might become a problem for your business, you could consider looking at different ways to combat this. For example, you could contact a pr company to see if they could help you. If you’re asking yourself ‘what is a pr agency?‘ they deal with a variety of digital marketing strategies which include social media marketing. They may be able to help you bring in more business by creating content that your target market will enjoy, and also increase your brand awareness. However, if you’re happy managing your social media yourself, here’s some of our best tips: three ways to build your Instagram following!

Develop a Strategy

Ours is simple: to attract our ideal clients. To do that, we post a mixture of professional photos that showcase our work and styled photos that showcase our brand. The clients we’re booking from Instagram are proving to be most in line with our style. Ask yourself, what is my goal on Instagram and who is my ideal client to help you shape your strategy.

Be Consistent

About when you post, the lighting and style of your photos, and the frequency of your posts. It took a lot of trial and error for us to develop our strategy, but we eventually figured out that it works best for us to post at least once daily in the morning and to style all our iPhone photos at the Kari Rider Events studio to keep the lighting consistent.


It’s not enough to just post pretty pictures. If you aren’t an engaged Instagram user, you’ll never attract followers who consistently like and comment on your photos—and that’s going to become even more crucial with the coming changes. Being more engaged will also expose you to more inspiration, so it’s a win-win for creativity! So share the love with comments—more so than likes—and be sure to let your voice shine through in your post captions. You can even share other instagrammers photos, you may want to find out how to download instagram photos in order to repost them yourself. This strategy is great because you’ll be promoting other people’s accounts whilst gaining followers on your own page, and if you’ve been inspired you may even use the photos for future purposes in your own projects .


Photography: Karena Dixon
Venue: Kari Rider Events Studio
Rentals: Eastern Shore Tents & Events
Catering: Gourmet by the Bay
Flowers: Seaberry Farm
Wine & Signature Drink: Hair O’ The Dog
Drink Sign & Place Cards: Cara Smith Designs

Mastering Instagram Workshop

Eastern Shore Maryland Event Planner

Community, Events, Studio

Big news for anyone on the Eastern Shore of Maryland looking to build their Instagram following, we’re hosting our first workshop aimed at just that! Join us Thursday, March 10, at the Kari Rider Events Studio in Easton for Mastering Instagram: Five Ways to Build Your Following. We’ll cover five strategies that have helped us quadruple our Instagram following in less than a year, and have led to real client bookings! The workshop is free for Kari Rider Events Collective members and $50 for non-members. RSVP: or 410-829-2575. See you there! 


Photo by: Karena Dixon Photography
Styling by: Kari Rider Events


Point Pleasant 50th Birthday Bash

St. Michaels Maryland Event Planner & Designer

Entertaining, Events

Coming off the busiest spring/summer wedding season in Kari Rider Events history, a late-summer 50th birthday bash was just what we needed to re-energize before the fall wedding stretch. And what a celebration this was! Rachel came to us looking to throw a laid-back waterfront soiree for her husband Todd’s milestone birthday, complete with a few special touches aimed especially at the man of the hour. Starting with a neutral palette—think gray basketweave linens from DC Rental, soft-hued floral arrangements by Monterey Farms, and a darling white and gray sofa from XOXO Vintage—we worked in some masculine touches, such as dark wood tones in the barrel-legged accent tables and a crowd-pleasing cigar rolling station. Meanwhile, simple nautical details like knot-patterned cocktail linens and rope-wrapped vases gave a nod to the waterfront setting at Point Pleasant outside St. Michaels. The perfect mix of soft and bold, this 50th birthday was something to talk about!


Venue: Point Pleasant

Photography: Jennifer Madino Photography

Planning & Design: Kari Rider Events

Catering: Mason’s 

Ice Cream Bar: Scottish Highland Creamery

Florist: Monteray Farms

Linens: DC Rental, Latavola Linen

Rentals: Eastern Shore Tents and Events

Vintage Sofa: “Willow” from XOXO Vintage

Cigars and Rolling: The Cigar Box

Signature Drink: Lyon Distilling

Drink Stirrer: Laura Hooper Calligraphy

Band: Highway Star